NUTRITION PSYCHOLOGY; FOOD CHOICES & EATING HABITS
EXPLAINING WHY EATING HABITS CAN BE HARD TO BREAK
Why is it that some foods have more appeal to us than others? Why are some foods harder to say ‘no’ to? And why is it so hard to change our eating habits? The course delves into the science and the psychology behind our eating habits to help make sense of why some habits die hard, and just how they came about in the first place. Understanding why we eat what we eat is essential knowledge to anyone who works in the area of health and nutrition. Also ideal for those working in the nutrition, fitness or weight-loss industries. Creating eating plans for others will be most effectively done if you hold a thorough understanding of food psychology. Download a NZ resident application here! OR a prospectus or why not Get Started Now.
DURATION:
ACCREDITATION: INVESTMENT: GROUP DISCOUNT: PAYMENT OPTIONS: | 17 hours of study
Fitness Australia for 15 CEC points; 10.5 REPs CEC points; CPE points from ATMS, ANTA and NHAA may be applicable upon request to your registering body. $320 (inclusive of GST) Yes for two or more students Mail: Cheque; Money Order; Online: Via PayPal; Visa; Mastercard; Visa Debit; Bank transfer (request details from office). You do not need a PayPal account to enrol online using a credit card. |
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COURSE OUTLINE Introduction to the course Introduction to food psychology Theoretical models of food choice Why are models important? The Furst model of food choice The influence of factors such as Life course; Influences; Personal systems; Value negotiations; Strategies Models in health Commonly used models in health initiatives 1. Theory of Planned Behaviour (TPB) 2. Health Belief Model (HBM) Other models Public health strategies Where is public health promotion used? What are the logistical steps required? Public health organisations Understanding the consumer Market segments The effect of values on consumer behaviour Internal factors of taste and food regulation Development of taste preferences Taste physiology Taste sensitivity Changes with age Development of sweet taste Food intake regulation Nutrient effects on intake and behaviour Sensory-specific satiety (SSS) Food choices and preferences Liking and wanting are different When do taste preferences start? Preference for salty foods Development of the preference for fatty foods The influence of ‘good-tasting food’ Learning and its effect on food choice How learning happens Flavour-consequence learning The post-ingestive effects of food Unlearning habits Influence on eating habits Eating as an automatic behaviour Inhibition of the desire to overeat The effect of effort on food intake The effect of repetition of food and variety Media, marketing and labelling Does marketing matter? The importance of branding to product success The effect of advertising on eating Special topic: children and food advertising on television How much advertising are kids exposed to? Update on the number of junk food adverts during children’s TV Food labelling and its impact on consumption Food labels: do they have an effect? Packaging messages Health claims The example of sodium Logos and endorsements on food products Eating, personality and motivational states Emotional influences on food choice Impulse, inhibition, eating restraint and intake The influence of stress and coping Decision-making styles The example of health campaigns Personal factors in weight control The Big 5; Personality and weight Why weight loss efforts falling short Motivation and weight control The relevance of Locus of Control (LOC) Emotional response to experiences by locus of control How to develop an internal locus of control Special topic: food neophobia Food neophobia The incidence of food neophobia Nutritional issues in food neophobia Fruit and vegetable intake and reduced variety Consumption of energy-dense foods Aetiology of food neophobia Food neophobia prevention and treatment options The effect of food experiences Sociological and demographic influences Early experiences Making changes | TESTIMONIALS I loved this course, totally awesome and new information to me! I had no idea why I loved the foods I love and now I have a real appreciation of how hard it is to change what you eat! Joselyn, WA |
